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“The only difference between you and successful people is they got started”

- Rochelle Graham-Campbell  


Rochelle Graham-Campbell is an accomplished entrepreneur, speaker, and boundary breaker in the natural hair, e-commerce, and digital media industries. As CEO and Co-Founder of Alikay Naturals™, a luxury and organic line of hair and skincare products, and its parent company, Black Onyx World, LLC, she leads a multi-million dollar empire with a powerful combination of vision, drive, and excellence. 

In 2009, Rochelle was a newly natural college student with limited funds and time, in search of quality hair products that were effective and chemical free. When she couldn’t find what she was looking for, she decided to create it by using what her grandmother taught her about the power of herbs and natural remedies, as a child growing up in Jamaica. Through rigorous testing in her kitchen, Rochelle developed a unique product formula with natural ingredients that was the perfect fit for her hair care needs. As one of the first vloggers to document their hair journey on YouTube, her subscribers took notice of how healthy her hair looked and demanded to know what products she was using. From their interest, the Alikay Naturals™ product line was born.

A graduate of the University of South Florida with a B.S. in Business Marketing, Rochelle’s business acumen and leadership has been the driving force behind the success of Alikay Naturals™. Self-employed from the age of 20, she took a $100 investment in her small business and turned that into a global brand sold in stores like Target, Walmart, and CVS nationwide. Since it was founded, her company has thrived as a debt-free entity and continues to grow at a rapid pace, as it’s sold in 16,000 independent retail locations in 20 countries, including France, Canada, Bermuda, Germany, and Kenya. Dubbed a pioneer in the natural hair movement, Rochelle has been featured in notable media outlets such as The New York Times, Black Enterprise, Forbes, Essence, and Hype Hair.

With a massive community of over 200,000 supporters across digital platforms, including 16+ million views on YouTube alone, Rochelle’s impact and influence in the natural hair industry are undeniable. She’s a sought after speaker known for giving powerful and engaging talks about business, entrepreneurship, beauty, and branding. A proud wife and mother, the heart of her message is to educate, empower, and encourage visionaries to take charge of their lives and do it on their own terms, while in pursuit of having it all.

With the Black Onyx World, LLC collection of brands, including the R.I.S.E. Women’s Empowerment Conference and Rochelle Graham Business University, Rochelle remains committed to her mission of creating positive change in the lives of others. She also oversees The Alikay Cares Foundation, a philanthropic initiative designed to provide resources to underserved communities. Apart from her work as a self-made mogul, she enjoys spending time with her family and experiencing new cultures by traveling the world.


Check out our Founder’s other brands

A luxury all-natural hair, skin, and body care line created in 2009 by Rochelle Graham-Campbell as a result of her astounding success on providing beauty and hair care tips on YouTube.

The philanthropic hub of Black Onyx World, LLC that exemplifies serving underserved communities, both locally and globally. The mission statement for Alikay Cares project is from lending a hand to making an imprint, to being the difference

BlackOnyx77 shares tips and insight on fashion, make-up, cooking and confidence. Her love for empowering people to love their natural beauty grew into a multi-million dollar empire.

The best natural hair event in Tampa Bay. This expo empowers, encourages, and educates. As a family-focused event, this unique experience brings to life the passionate movement of natural beauty.

A fully equipped photography studio for rent in Downtown Fort Myers, FL with professional studio lights, multiple backdrop color selections, product photography lightbox, Konseen Pro light box, makeup station, lifestyle room, and much more.