90 Days to C.E.O.

90 DAYS TO C.E.O 

Like so many of us, Rochelle Graham-Campbell was a broke college student working multiple jobs to make ends meet. From working at a local nursing home and delivering newspapers to waitressing at Olive Garden by night, her entrepreneurial spirit was alive and well. After Rochelle’s “big chop” in 2008, it was this same spirit that led her to make and sell her own natural haircare products when the market let her down. From a tiny bathroom in her college apartment, Rochelle began filming her haircare journey, soon becoming one of the pioneers of natural hair vlogging on YouTube. Prompted by dozens of women inspired by her hair growth, Rochelle realized her calling. With just $100 in tips from a night of waitressing, she bought the first set of bottles and ingredients to formulate her own products.

These kitchen concoctions soon became Alikay Naturals, Rochelle’s solution to beauty without compromise. From humble beginnings, Alikay has blossomed into a wildly successful bootstrapped business now sold in Target, CVS, Rite Aid, Kroger, Walmart, Bed Bath & Beyond, and top beauty supply stores and salons across twenty-two countries. Now in her tenth year of business, Rochelle shares her journey from server to beauty founder and breaks down the mindset behind her success. Covering the hustle, self-care, and purpose beyond profit, 90 Days to C.E.O is a comprehensive no-BS guide to starting and running a successful business.

“I’ve built my dream business but now with my book 90 Days to CEO , I can provide the business blueprint to help as many people as possible also build their dream businesses to create a legacy for their families and become their own success story. This book does more than just inspire, it educates and knowledge is a powerful tool that no one can take from you”

Why this book is 
A MUST BUY?

90 Days to C.E.O is not your average girl boss book — men can learn a thing or two as well. A champion of womanhood and female entrepreneurship, Rochelle is a testament to putting substance behind your social media and dollars behind your design. Speaking of dollars, Rochelle’s success has defied the odds. Despite the fact that women of color — black women, in particular — are the fastest-growing group of entrepreneurs, still, only two percent of women hit the $1 million mark. Well, Rochelle has managed to crack that barrier all on her own — no investors, no outside funding. In this book, Rochelle gets transparent about her process, sharing the highs and lows of her journey from mixing ingredients in her kitchen, to opening up her own manufacturing facility — with zero experience — and landing her product on the shelves of major retailers. Readers will end with key takeaways for turning a side hustle into a viable business. Like a big sister, Rochelle delivers her actionable advice in a tone that’s both compassionate and no-nonsense. She knows you have dreams collecting dust and she’s not having it. A vehement believer in living a life in service of others, this book is designed to reach out a hand in C.E.O solidarity.

ABOUT THE AUTHOR: 

Rochelle Graham-Campbell is the C.E.O and Co-Founder of Alikay Naturals, the affordable solution to beauty without compromise. Beauty without compromise means products that are inclusive of all hair types, textures, and needs, and that do what they say they will. With a decade of experience on her back, Rochelle is a true innovator who takes the same D.I.Y approach with business as she has with her hair. In addition to being the brain behind one of the fastest-growing haircare brands on the market, Rochelle is also one of just six originators of natural hair vlogging on YouTube.

Through sharing her tips and techniques for styling kinky hair, Rochelle has grown her channel—blackonyx77—to over 17 million views and 110,000 loyal and engaged subscribers. It was on this platform that Rochelle conceived and shared one of the most famous and widely used techniques for natural haircare—the L.O.C. Method™. Through this and countless other techniques, Rochelle has dedicated herself to expanding the education around natural haircare and promoting self-love at every stage of one’s journey. In addition to Alikay Naturals and her YouTube channel, Rochelle is also the C.E.O of Rochelle Graham Business University™, an educational platform and community hub for aspiring entrepreneurs; as well as Fabulously Unique Natural Hair and Beauty Expo™. Rochelle co founded Alikay Naturals with her husband, Demond Campbell, and together the couple has two children, her son, Landon Levi, and daughter, Serenity Sapphire.